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Design the book cover - then write

Updated: Jul 30


A 'killer cover' should precede a 'killer story'


The joy of creative writing
The joy of creative writing...

That's right.

Don't write a word until you have your front cover tried and tested. Try these simple steps:


** Create the outline of a story 'in your mind'

If using a graphic designer for your front cover (recommended), talk them through the basic idea for the story - characters, location, outline of the plot - and any significant event or detail that will define it that can be visualised effectively, and will sell the book.


An image that takes you to the heart of the story.
Images take you to the heart of the story.

<< Fellow writers liked this cover design and it evokes the right reader expectations - where location, characters, and historical contexts can be represented by correct images.


** Before you meet - make notes - create a written brief - for you to keep and your designer to use.

Decide whether you want to 'call all the shots' giving your designer precise instructions - e.g. photography? real images? drawn 'artwork'?


Will it rely on strong, even custom-made, typography?


Or do you agree to share decisions, creating a partnership with the designer?


*** Create the brief together and agree a working title (keywords and phrases describing the target reader). And vice versa. (i.e. Do this in reverse from a finished design.)


Some of you might have expected to see this item first on the agenda.

If so, fine.

But you may wish to see what comes out of your descriptive brief, and the book cover designs that follow, then progress from a 'working title' to the final one.


** Ideally - create at least three versions or ideas from which to choose your final draft.


** Test them on prospective readers for opinion/feedback; like sandboxing before selecting the one that enjoys either a consensus, or strongest, vote.

The Blaby Chronicles - AI produced image
I created this image using AI

The book cover is your brief; write "to it".

Remember; first you design the book cover - - - then you write the story.


** Don't allow the book cover to restrict any part of your storytelling.

Remember this is creative writing - not to be limited by too strong a plot outline, nor by characters not allowed to change or react to events within the unfolding plot.


If you tend to write 'by the seat of your pants', you definitely don't need to be dictated to by a cover design 'set in stone'.


It isn't, and won't be, not until the first pressing. And if the cover design needs to be changed later to match how the story finally turns out, so be it.


With me so far...?

** Finish writing; go to copy-editing; include the draft front cover with the MS.


** Be prepared to edit the design if the copy editor suggests valid amendments.


*** NEXT? How to choose the right agent for you. Or self-publish...

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